Hospitality Technology Consulting

25 years of hospitality.
Built for the AI era.

From property management systems to agentic AI workflows — helping hospitality operators turn operational complexity into competitive advantage.

Hotels & Resorts Vacation Rentals SaaS & Technology
25+
Years in hospitality tech
75+
Team members led
30%
EBITDA maintained
2×
M&A transactions led

Francois Greffard

Principal · FG Consulting Services

Castle Rock, Colorado  ·  English & French

Global operator.
Technology builder.

Over 25 years leading hospitality technology companies — from frontline implementation specialist to CEO of a global SaaS firm serving enterprise hotel groups, resort operators, and vacation rental companies. Led organizations through turnarounds, private equity acquisitions, and international expansion into Asia. Today applying that operational depth to help hospitality businesses navigate the AI transition.

"Built a SaaS technology solutions company working with enterprise hospitality companies — growing it to $MM in revenue while maintaining a 30% EBITDA throughout."

200%
Revenue growth via SaaS transition
40%
Reduction in manual work via automation
50%
Of ARR personally managed
SOC2
Compliance achieved & audited

What I do

Deep expertise across
the full stack of hospitality ops.

From guest-facing platforms to back-office automation — building systems and strategies that connect hospitality operations to modern AI infrastructure.

01
AI & Automation Architecture
Custom MCP server development in Python connecting hospitality platforms to AI workflows. Agentic systems for reservations, maintenance dispatch, guest communication, and operational reporting.
FastMCPPythonAI AgentsClaude
02
Property Management Systems
Deep integration expertise across leading STR and hotel PMS platforms. Custom tooling, data pipelines, and automation layers that unlock operational intelligence from existing investments.
Track PMSBreezewayIQwareMegasys
03
Guest Experience Platforms
End-to-end design and development of guest-facing technology — AI chatbots, Apple TV concierge applications, and in-property digital experiences that elevate the guest journey.
ChatbotsApple TVGuest Tech
04
Operations & Department Design
Building scalable department frameworks for Support, Onboarding, and Accounting. Governance policies, security frameworks, SOC2 compliance, and the automation layer that ties it together.
CRM platformsTicketing systemsSOC2Governance
05
Financial Intelligence & Automation
End-of-month reconciliation workflows, billable audit systems, and owner reporting pipelines. Custom QuickBooks integrations and payout reconciliation across multi-property portfolios.
QuickBooksStripeNetSuiteReconciliation
06
Industry Intelligence & Strategy
Research, analysis, and strategic briefings translating emerging AI and technology trends into actionable insight for hospitality operators, leadership teams, and boards.
AI StrategyDatabasesReporting enginesBI tools

Career

A track record built
across every level.

From implementation specialist to CEO — 25 years of firsthand experience in every function of hospitality technology business.

July 2024 — Present
VRPS Inc. · Mobile, Alabama

SVP of Operations

Building the foundational operational infrastructure for a vacation rental parking solutions startup — streamlining operations, establishing scalable processes, and aligning day-to-day activities with strategic growth goals.

Department designGovernance & securityZoho Desk & BiginMCP automationQuickBooks & Stripe
May 2024 — Present
FG Consulting Services · United States

Founder & Hospitality Technology Consultant

Delivering cutting-edge technology solutions for hotels, vacation rental properties, and hospitality businesses. Specializing in PMS implementation, AI automation, guest communication systems, and operational intelligence platforms.

Track PMS & BreezewayAI chatbotsApple TV platformsRetool dashboardsMulti-property operators
March 2022 — December 2023
Megasys Hospitality Solutions (Fullsteam LLC) · Colorado

Business Unit President — Transition

Retained post-acquisition to lead strategic direction and growth. Achieved SOC2 compliance, converted all U.S. clients to corporate credit card processing (+10% ARR), implemented HubSpot CRM with Power Automate/Zapier automation (−40% manual work), and converted accounting to NetSuite.

$10MM OpEx budget30% EBITDASOC2HubSpot CRMM&A integration
March 2019 — March 2021
IQware Inc.

Chief Executive Officer

Led teams of 75 to achieve profitability through challenging economic cycles. Oversaw acquisition of Megasys Hospitality Solutions and positioned the company for sale to private equity. Managed enterprise accounts representing 50% of ARR.

75-person teamMegasys acquisitionPE exitEnterprise sales
June 2005 — March 2019
IQware Inc. · Greenwood Village, CO

Chief Operating Officer

Relocated to Colorado to open the operations office. Transitioned software platforms to cloud-based SaaS resulting in 200% revenue growth. Led digital transformation and international expansion into Asia including corporate structure, product localization, and sales.

200% revenue growthSaaS transitionAsia expansionR&D leadership
December 1999 — June 2005
IQware Inc.

Director of Customer Success & IT · Implementation Specialist

Worked with CEO to turn around the company. Annually deployed solutions for 60+ clients and significantly increased ARR — building the technical and operational foundation that defined the next 20 years of career growth.

60+ annual deploymentsCustomer successIT leadership

Intelligence Reports

Research & insights for
hospitality operators.

Translating complex technology and AI trends into clear, actionable intelligence for hotels, resorts, and vacation rental businesses.

April 2026

AI in Hospitality: What the 2026 Stanford Index Means for Your Industry

Key findings from the Stanford HAI AI Index Report 2026 — translated for hotels, resorts, and vacation rental operators. Covers productivity gains, agent capability, workforce impact, and data readiness frameworks.

Industry Briefing · Stanford HAI
More reports coming soon

Quarterly intelligence briefings covering AI adoption, technology trends, and operational strategy for hospitality operators.

Let's talk about
what's possible.

Whether you're evaluating AI for your operations, need a technology audit, or want to discuss a specific challenge in your hospitality business — happy to start a conversation.

English Français
Phone
Email
LinkedIn
Location
Castle Rock, Colorado