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FG Consulting Services

Hospitality
technology,
built from
the inside out.

Twenty-five years operating and building hospitality technology — from implementation specialist to C-suite. Now helping operators navigate AI, automation, and what comes next.

Francois Greffard
Principal, FG Consulting Services
SVP Operations, VRPS Inc.
Castle Rock, CO  ·  EN / FR
25+
Years in hospitality tech
75+
Team members led
30%
EBITDA maintained
2×
M&A transactions led
Latest Report AI in Hospitality — What the 2026 Stanford Index Means for Your Industry Read the report ↗

About

Global operator.
Technology builder.

"Over 25 years leading hospitality technology — from implementation to the boardroom."

From frontline implementation specialist to CEO of a global SaaS firm serving enterprise hotel groups, resort operators, and vacation rental companies — leading organizations through private equity acquisitions, international expansion into Asia, and the transition from on-premise software to cloud SaaS that generated 200% revenue growth.

Today that operational depth is applied as a consultant and executive — building the AI systems, automation workflows, and technology platforms that help hospitality businesses compete in a rapidly changing landscape.

200%
Revenue growth via SaaS transition
40%
Reduction in manual work via automation
SOC2
Compliance achieved & audited
EN/FR
English & French

Expertise

Deep across the full stack
of hospitality operations.

From guest-facing platforms to back-office automation — building the systems that connect hospitality operations to modern AI infrastructure.

01
AI & Automation Architecture
Custom MCP server development in Python connecting hospitality platforms to AI workflows. Agentic systems for reservations, maintenance dispatch, and operational reporting.
FastMCPPythonAI Agents
02
Property Management Systems
Deep integration expertise across leading STR and hotel PMS platforms. Custom tooling and data pipelines that unlock operational intelligence from existing investments.
Track PMSBreezewayIQware
03
Guest Experience Platforms
End-to-end design of guest-facing technology — AI chatbots, Apple TV concierge applications, and in-property digital experiences that elevate the guest journey.
ChatbotsApple TVGuest Tech
04
Operations & Department Design
Scalable frameworks for Support, Onboarding, and Accounting. Governance policies, security frameworks, and SOC2 compliance architecture.
CRM platformsTicketingSOC2
05
Financial Intelligence
End-of-month reconciliation workflows, billable audit systems, and owner reporting pipelines across multi-property portfolios.
QuickBooksStripeNetSuite
06
Industry Intelligence & Strategy
Research and strategic briefings translating AI and technology trends into actionable insight for hospitality operators and leadership teams.
AI StrategyBI ToolsDatabases

Career

Built across every level
of the business.

2024 — Now
SVP of Operations
VRPS Inc.
2024 — Now
Founder & Consultant
FG Consulting Services
2022 — 2023
Business Unit President
Megasys / Fullsteam
2019 — 2021
Chief Executive Officer
IQware Inc.
2005 — 2019
Chief Operating Officer
IQware Inc.
1999 — 2005
Dir. Customer Success & IT
IQware Inc.
2024 — Present
VRPS Inc. · Mobile, Alabama
SVP of Operations

Building the foundational operational infrastructure for a vacation rental technology startup — streamlining operations, establishing scalable department structures, and aligning day-to-day activity with strategic growth goals.

Department designGovernanceMCP automationFinancial systems
2024 — Present
FG Consulting Services · United States
Founder & Technology Consultant

Delivering technology solutions for hotels, vacation rental operators, and hospitality businesses — specializing in PMS integration, AI automation, guest communication systems, and operational intelligence platforms.

PMS integrationAI chatbotsApple TVMulti-property operators
2022 — 2023
Megasys Hospitality Solutions (Fullsteam LLC) · Colorado
Business Unit President — Transition

Retained post-acquisition to lead strategic direction and growth. Achieved SOC2 compliance, drove a 10% ARR increase through payment platform migration, and reduced manual work 40% through workflow automation.

$10MM OpExSOC2M&A integration30% EBITDA
2019 — 2021
IQware Inc.
Chief Executive Officer

Led 75-person team through profitable growth during challenging economic cycles. Oversaw acquisition of Megasys Hospitality Solutions and positioned the company for private equity exit.

75-person teamM&A — MegasysPE exit
2005 — 2019
IQware Inc. · Greenwood Village, CO
Chief Operating Officer

Transitioned software platforms to cloud-based SaaS, generating 200% revenue growth. Led digital transformation and international expansion into Asia including product localization and regional sales.

200% revenue growthSaaS transitionAsia expansion
1999 — 2005
IQware Inc.
Director of Customer Success & IT

Worked with CEO to turn around the company. Annually deployed solutions for 60+ clients — building the technical and operational foundation for the next two decades of growth.

60+ annual deploymentsCustomer successIT leadership

Intelligence Reports

Research for
hospitality operators.

Translating AI and technology trends into actionable intelligence for hotels, resorts, and vacation rental operators.

April
2026
Industry Briefing · Stanford HAI
AI in Hospitality: What the 2026 Stanford Index Means for Your Industry
Key findings from the Stanford HAI AI Index Report 2026 — translated for hotels, resorts, and vacation rental operators. Covers productivity gains, agent capability, workforce impact, and data readiness.
April
2026
Commentary · George Roukas
The Agentic Web Is Already Being Built — A Hospitality Operator's Read
A practitioner's response to George Roukas's analysis of how AI agents are quietly reshaping travel distribution — and what it means in practical terms for hotel and vacation rental operators.
March
2026
Field Notes · Destination AI Hospitality Summit
MCP and the AI Distribution Shift: Notes from the Destination AI Hospitality Summit
Practitioner takeaways from the Destination AI Hospitality Summit webinar — what the Model Context Protocol means for vacation rental and hotel operators, with concrete architecture examples.
Sept
2025
Field Report · In Person · Washington DC
Destination AI: Hospitality Summit 2025 — What Hotel-Scale AI Means for the Rest of Us
A full-day field report from the second annual Destination AI summit — key themes, session highlights, and seven actions for operators who want to move before hotel-scale AI becomes the industry baseline.

More reports coming — quarterly intelligence briefings on AI and hospitality technology.

Get in Touch

Let's talk about
what's possible.

Whether you're evaluating AI for your operations, need a technology audit, or want to discuss a specific challenge — happy to start a conversation.

English Français
Phone
Email
LinkedIn
Location
Castle Rock, Colorado